Call, Connect, Community ft. Alec Hanson

In this episode of The MikedUp Show, we dive deep into what it truly means to build lasting relationships in the mortgage world—one call at a time. Featuring Alec Hanson, CMO at loanDepot and one of the most outspoken voices in modern mortgage, this conversation is all about real connection in a digital-first industry .

Alec isn’t just a top-tier executive—he’s a street-built loan officer who has walked the walk, made the calls, built the branches, and led his teams to billions in volume. From originating over $185M in a single year to now shaping the voice of one of the largest lenders in the country, Alec has seen the evolution of the mortgage industry from every angle. And he has one clear message: cold calls aren't dead—bad calls are.

Throughout this high-energy episode, we explore:

• Why the phone is still your most underrated tool

• How modern mortgage professionals can blend digital branding with human outreach

• The role of vulnerability and authenticity in customer conversations

• Why cold calls are not about selling, but serving

• How to build a local presence in a digital world

“You’re not just making calls—you’re creating micro-moments that build trust. That’s the currency today.”

Alec shares powerful insights from his books Bypassed and The Modern Lending Playbook , explaining why many local mortgage professionals are losing to the digital customer—and what to do about it. With 24 years in the business, his voice is both rooted in experience and refreshed by innovation.

Plus: Alec gets real about coaching, sales culture, brand-building, and how to show up as a leader in your business and in your life.

Whether you’re a new originator making your first 100 calls or a seasoned pro rethinking your strategy, this episode is your blueprint for doing it better, smarter, and more human.

Who this episode is for:
Loan officers, mortgage execs, sales leaders, marketers, and anyone who believes relationships—not algorithms—close deals.

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️ About the Guest:
Alec Hanson is the Chief Marketing Officer of loanDepot and one of the industry’s most influential thought leaders. A Scotsman’s Guide Top Originator, HousingWire Rising Star, and author, Alec now leads national growth strategies while empowering mortgage professionals to thrive in the modern market. Follow him @alecthehanson across all platforms.

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Sponsored by:

• Mortgage Connect – End-to-end mortgage services built for lenders.

• Aidium – The modern CRM designed for mortgage pros.

• Floify – Streamline your mortgage workflow and borrower experience.